In this episode, Alexander Catedral, founder of Catedral Collective, shares how he built a video storytelling career spanning Fortune 500 companies, fashion brands, universities, presidential campaigns, and small businesses. Alex has filmed, directed, and edited hundreds of pieces of video content that have generated hundreds of thousands of views and dollars, and has worked everywhere from Turkey to the Philippines. He walks through the REAL system, his framework for empathetic and authentic video storytelling that has helped countless businesses grow revenue and impact. He also talks about screening his own family stories at film festivals, and why he believes you can't truly embrace and tell other people's stories without first embracing and telling your own.
Connect with Catedral Collective
Website: https://www.catedralcollective.com/home
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Vimeo: https://vimeo.com/catedralcollective
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